Last Updated: February 19, 2025

This Privacy Policy describes the policies and procedures of OMG Smiles Ltd ("the Company", "We", "Us", or "Our") on the collection, use, and disclosure of Your information when You use our services and tells You about Your privacy rights. We use Your Personal data to provide and improve our dental services. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions and Interpretation

Account: A unique account created for You to access our Service.

Company: Refers to OMG Smiles Ltd (also operating as Align By Aamir Ltd), Magnolia House, Spring Villa Park, Edgware, HA8 7EB / Albert Bygrave Retail Park, St Albans, AL2 1DL.

Personal Data: Any information that relates to an identified or identifiable individual, specifically including dental and health records.

Service: Refers to the Website (https://omgsmile.co.uk) and clinical dental services.

2. Information We Collect

We collect your information solely to provide our dental products and services.

A. Personal Data Provided by You While using Our Service, We may ask You to provide:

Identifiers: Name, email address, phone number, and mailing address.

Clinical Information: Health or medical information provided in relation to your dental treatment, including desired treatment outcomes.

Payment Details: Processed securely through third-party partners (e.g., secure payment processors).

B. Usage Data Collected automatically when using the Website, including Your Device's IP address, browser type, pages visited, and time spent on the Service.

C. Security and CCTV For the safety of our clients and team, CCTV is active throughout our premises. Your image may be captured during your visit; we process this footage in strict accordance with surveillance regulations for safety, security, and emergency evacuation purposes.

3. How We Use Your Information

We utilize your personal data to:

Deliver Services: Manage and provide requested dental treatments and products.

Communication: Send updates regarding treatment via post, email, phone, or social media.

Marketing: Send news and special offers (only where you have provided explicit consent).

Security: Verify identity to meet legal obligations and protect our premises via CCTV.

Compliance: Maintain records for the 10-year statutory period required for dental clinical records.

4. Sharing Your Personal Data

We do not sell or rent your personal data. We may share information with:

Service Providers: Third-party companies (IT support, payment processors) to facilitate our Service.

Dental Partners: To ensure your treatment needs are met (e.g., dental labs).

Law Enforcement: If required by law or in response to valid requests by public authorities.

Business Transfers: In connection with any merger, sale of assets, or financing.

5. Data Security and Retention

The security of Your Personal Data is important to Us. We implement appropriate technical and organizational measures to protect your information.

Retention: We retain Personal Data only as long as necessary. Clinical dental records are generally retained for 10 years after your last visit (or until age 25 for minors) to comply with UK medical record-keeping standards.

CCTV Retention: Footage is typically retained for 30 days unless required for an ongoing investigation.

6. Your Rights

Under the UK GDPR, you have the following rights:

Access: Request a copy of the data we hold about you.

Correction: Request that we fix inaccurate information.

Deletion: Request erasure of your data (subject to legal obligations to retain medical records).

Withdraw Consent: Opt-out of marketing communications at any time.

7. Cookies and Tracking

We use Cookies to improve your experience and monitor website performance. You can instruct your browser to refuse all Cookies, though some parts of our Service may then be inaccessible.

8. Children's Privacy

Our Service does not address anyone under the age of 13 without parental consent. If We become aware that We have collected Personal Data from anyone under 13 without verification of parental consent, We take steps to remove that information.

9. Contact Us

If you have any questions about this Privacy Policy or our CCTV practices, you can contact our Privacy Manager:

Address: OMG Smiles Ltd, Albert Bygrave Retail Park, N Orbital Road, St Albans, AL2 1DL

Email: [email protected]

Phone: +447500433668